about the bear:get to know the Bimbo® bear

about the Bimbo® bear:

age: 65 (He eats his vitamins!)

favorite activity:

Sports and playing outside (baseball, soccer, and bike riding are his favorite)

favorite food:

Sandwiches (made by mom with yummy Bimbo® Bread, of course!)

The Bimbo Bear stands with his arms behind his back, ready to share his story with you.


The Bimbo bear was created in 1945. Drawn by Anita Mata, wife of co-founder Jaime Sendra, he became an instant icon and has been the face of Bimbo bread ever since. Over the years, his image has changed, but the fun youthful spirit of nutrition and active play he represents remains the same.

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